Diversity driven Query Rewriting in Search Advertising.
Akash Kumar MohankumarNikit BegwaniAmit SinghPublished in: KDD (2021)
Keyphrases
- query rewriting
- search advertising
- conjunctive queries
- query answering
- query optimization
- search engine
- data integration
- online advertising
- user behavior
- spatial databases
- query execution
- internet search engines
- xpath queries
- click prediction
- database systems
- query result
- tree patterns
- data mining
- xml queries
- complex queries
- data exchange
- integrity constraints
- direct marketing
- display advertising
- language model