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MoCA+: incorporating user modeling into mobile contextual advertising: demo.
So-Jung Park
Jung-Hyun Lee
So-Young Jun
Kang-Min Kim
SangKeun Lee
Published in:
Middleware Posters and Demos (2017)
Keyphrases
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user modeling
contextual advertising
user model
keyword extraction
recommender systems
online advertising
information filtering
information retrieval
short text
user profiles
user interface
recommendation systems
web search
website
user interests
machine learning
display advertising
data mining
context aware
keywords