Tracing Information Flows Between Ad Exchanges Using Retargeted Ads.
Muhammad Ahmad BashirSajjad ArshadWilliam K. RobertsonChristo WilsonPublished in: USENIX Security Symposium (2016)
Keyphrases
- information flows
- targeted advertising
- sponsored search
- display advertising
- click prediction
- contextual advertising
- information flow
- online advertising
- behavioral targeting
- search advertising
- search engine
- emergency response
- organizational structure
- team members
- user behavior
- click through rate
- short text
- case study
- information security
- keyword extraction
- decision makers
- user interface
- web services
- web pages
- information systems