Data Mining Cultural Aspects of Social Media Marketing.
Ronald HochreiterChristoph WaldhauserPublished in: CoRR (2014)
Keyphrases
- social media
- data mining
- social context
- data mining methods
- data mining algorithms
- predictive modeling
- knowledge discovery
- social networks
- social networking
- data mining techniques
- rough sets
- direct marketing
- customer relationship management
- data analysis
- data mining technology
- big data
- association rules
- data mining applications
- data mining tasks
- medical data
- text mining
- user generated content
- knowledge discovery in databases
- web mining
- real world events
- information retrieval and data mining
- decision support
- cross cultural
- decision trees
- decision making
- social media sites
- social media data
- database marketing
- cultural differences
- customer segmentation