Marketing Strategies on Social Media Platforms.
Albérico Travassos RosárioJoana Carmo DiasPublished in: Int. J. E Bus. Res. (2023)
Keyphrases
- marketing strategies
- social media platforms
- social media
- business organizations
- direct marketing
- customer satisfaction
- support systems
- consumer behavior
- life cycle
- customer relationship management
- online marketing
- real time
- natural language processing
- social networks
- design process
- management system
- case study
- artificial intelligence