Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective.
Weisha WangDongmei CaoNisreen AmeenPublished in: Inf. Technol. People (2023)
Keyphrases
- augmented reality
- customer satisfaction
- service quality
- human computer interactions
- virtual objects
- markerless
- online shopping
- human computer interaction
- user satisfaction
- mixed reality
- virtual reality
- live video
- real scenes
- human beings
- molecular structures
- head mounted display
- product design
- user interface
- control system
- real environment
- computer generated images
- customer retention
- fiducial markers
- tangible interaction
- computer generated imagery