Managing App Install Ad Campaigns in RTB: A Q-Learning Approach.
Anit Kumar SahuShaunak MishraNarayan BhamidipatiPublished in: CoRR (2018)
Keyphrases
- display advertising
- advertising campaigns
- online advertising
- reinforcement learning
- learning algorithm
- state space
- cooperative
- user experience
- function approximation
- search advertising
- multi agent
- web pages
- learning rate
- reinforcement learning algorithms
- action selection
- mobile applications
- neural network
- temporal difference learning
- multi agent reinforcement learning
- search engine
- machine learning
- model free
- stochastic approximation
- social networking
- fully functional
- mobile apps