An Empirical Study on Personalized Product Recommendation Based on Cross-Border E-Commerce Customer Data Analysis.
Wanwan LiYing CaiMohd Hizam-HanafiahZhenwei LiaoPublished in: J. Organ. End User Comput. (2024)
Keyphrases
- cross border
- product information
- data analysis
- product recommendation
- customer preferences
- consumer behavior
- electronic commerce
- customer base
- online stores
- customer requirements
- customer behavior
- customer data
- online retailers
- personalized recommendation
- data processing
- data mining
- product search
- data collection
- e learning
- marketing strategies
- government services
- customer relationship management
- customer satisfaction
- life cycle
- marketing campaigns
- end to end
- potential customers
- user profiles
- software vendors
- access control
- data warehouse
- machine learning