Embeddedness, Prosociality, and Social Influence: Evidence from Online Crowdfunding.

Yili Hong Yuheng Hu Gordon Burtch

Published in: MIS Q. (2018)

Keyphrases

social influence
online communities
online social
social psychology
social networks
social interaction
network structure
online learning
social relationships
social networking
content analysis
user preferences
social relations
learning environment
technology acceptance
online environment
viral marketing