Social commerce in Saudi Arabia: An investigation of the impact of government involvement and social and individual factors on consumers' behaviour.
Ali AlghamdiKuldeep SandhuLuke HoughtonPublished in: ACIS (2017)
Keyphrases
- social factors
- saudi arabia
- social commerce
- individual level
- factors influencing
- business models
- social web
- social networks
- cloud computing
- social interaction
- educational institutions
- group members
- factors affecting
- theoretical framework
- e government
- information systems
- social networking
- recent trends
- faculty members
- behavioral intention