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Online reputation management for improving marketing by using a hybrid MCDM model.
Ying-Hsun Hung
Tsong-Liang Huang
Jing-Chzi Hsieh
Hung-Jia Tsuei
Chun-Chuan Cheng
Gwo-Hshiung Tzeng
Published in:
Knowl. Based Syst. (2012)
Keyphrases
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computational model
social media
metamodel
social networks
web applications
conceptual framework
reputation management