Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising.
Hongtao LvZhilin ZhangZhenzhe ZhengJinghan LiuChuan YuLei LiuLizhen CuiFan WuPublished in: AAAI (2023)
Keyphrases
- mechanism design
- online advertising
- combinatorial auctions
- auction mechanisms
- social welfare
- game theory
- user behavior
- incomplete information
- incentive compatible
- user experience
- multiagent planning
- resource allocation
- behavioral targeting
- strategy proof
- advertising campaigns
- special case
- approximately optimal
- utility function
- display advertising
- mathematical programming
- internet advertising
- sponsored search
- online auctions
- multi unit
- cooperative game theory
- multi attribute
- vickrey clarke groves
- double auction
- mobile robot
- prediction markets
- cooperative