Buzz vs. Sales: Big Social Data Analytics of Style Icon Campaigns and Fashion Designer Collaborations on H&M's Facebook Page.
Desiree Christina Komtesse af RosenborgIda Buhl-AndersenLine Bygvrå NilssonMark Philip RebildRaghava Rao MukkamalaAbid HussainRavi VatrapuPublished in: HICSS (2017)