Mobile Augmented Reality, Product Sales, and Consumer Evaluations: Evidence from a Natural Experiment.

Pei Xu De Liu Joonghee Lee

Published in: ICIS (2018)

Keyphrases

mobile augmented reality
augmented reality
consumer behavior
customer preferences
product information
mashup
mobile devices
life cycle
database systems
databases
social media
context aware
video data
data integration
data sets
rapid development
online stores