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Sampling dilemma: towards effective data sampling for click prediction in sponsored search.

Jun FengJiang BianTaifeng WangWei ChenXiaoyan ZhuTie-Yan Liu
Published in: WSDM (2014)
Keyphrases
  • click prediction
  • data sources
  • sponsored search
  • web pages
  • end users
  • data mining techniques
  • information resources