How perceived cognitive needs fulfillment affect consumer attitudes toward the customized product: The moderating role of consumer knowledge.
Eun-Jung LeePublished in: Comput. Hum. Behav. (2016)
Keyphrases
- attitudes toward
- perceived usefulness
- technology acceptance
- internet shopping
- electronic word of mouth
- statistically significant
- product information
- purchase decision
- computer technology
- computer usage
- factors influencing
- factors that affect
- high school
- online stores
- behavioral intention
- knowledge management
- college students
- factors affecting
- computer assisted language learning
- structural equation modeling
- knowledge sharing
- information systems
- purchase intention
- theory of planned behavior