Achieving More by Paying Less? How Retailers can Benefit by Bidding Less Aggressively in Paid Search Auctions.
Darius SchlangenottoDennis KundischPublished in: ECIS (2017)
Keyphrases
- bidding strategies
- combinatorial auctions
- online auctions
- marginal utility
- multi unit
- auction mechanisms
- trading agents
- supply chain
- auction protocol
- electronic marketplaces
- resource allocation
- budget constraints
- winner determination
- sealed bid
- sponsored search auctions
- multi attribute
- mechanism design
- test bed
- supply chain management
- electronic markets
- approximation algorithms
- website