Cost-efficient viral marketing in online social networks.

Jingya Zhou Jianxi Fan Jin Wang Xi Wang Lingzhi Li

Published in: World Wide Web (2019)

Keyphrases

cost efficient
viral marketing
online social networks
influence maximization
social networks
social relationships
influence propagation
network structure
social media
social networking
social relations
social ties
social graphs
social networking sites
social graph
online social
information retrieval