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Understanding shoppers' channel perception and attitude: an analysis of online and retail channels.

Hsin-Hui LinYu-Min WangWei-Chun TaiYi-Ling Fan
Published in: ICEC (2012)
Keyphrases
  • multi channel
  • real time
  • statistical analysis
  • automated analysis
  • search engine
  • information systems
  • online learning
  • mimo systems