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Customer Tracking and Tracing Data as a Basis for Service Innovations at the Point of Sale.

Johannes KröckelFreimut Bodendorf
Published in: SRII Global Conference (2012)
Keyphrases
  • point of sale
  • data analysis
  • data sources
  • data mining
  • knowledge discovery
  • data mining techniques
  • data processing
  • electronic commerce
  • real time
  • low cost
  • mobile phone