Social Media Adoption: Barriers to the Strategic Use of Social Media in SMEs.
Michael BeierKerstin WagnerPublished in: ECIS (2016)
Keyphrases
- social media
- social networks
- user generated content
- online consumer
- social networking
- social interaction
- information technology
- knowledge management
- data sets
- small and medium sized enterprises
- social media platforms
- social media data
- information systems
- case study
- social networking sites
- information diffusion
- online social networks
- big data
- e government
- information and communication technologies
- online communities
- widespread adoption
- wireless sensor networks