The New CIO: From Technician to Business Strategist and the Implications for E-Commerce.
Andres FortinoPublished in: ICEBE (2008)
Keyphrases
- electronic commerce
- business models
- cross selling
- business world
- information systems
- business processes
- business process
- social commerce
- business transactions
- business activities
- electronic business
- consumer behavior
- data mining
- electronic markets
- decision making
- business intelligence
- small and medium sized enterprises
- manufacturing companies
- case study
- electronic marketplaces
- systems analysts
- online stores
- enterprise architecture
- decision makers
- knowledge management
- venture capital
- business applications
- business goals
- internet enabled
- real world
- customer loyalty
- systems development
- website
- strategic alignment
- enterprise systems
- business environment
- data mining technology