Business Reputation Strategy of Enterprise in Social Media: Molokiya's Case.
Oksana ShymanskaOleksandr DluhopolskyiAlina ZhukovskaNataliia BolkvadzeAnzhela LohushPublished in: IT&I (2022)
Keyphrases
- social media
- business strategy
- big data
- business applications
- knowledge management
- enterprise architecture
- information systems
- decision making
- reputation management
- enterprise systems
- activity monitoring
- competitive advantage
- business processes
- business information
- business intelligence
- brand image
- business management
- change management
- electronic commerce
- business process
- user generated content
- enterprise data
- business activities
- crisis management
- business world
- business organizations
- data quality