Predicting Success of Bank Direct Marketing by Neuro-fuzzy Systems.
Magdalena SchererJacek SmolagAdam GawedaPublished in: ICAISC (2) (2016)
Keyphrases
- neuro fuzzy systems
- direct marketing
- marketing strategies
- neuro fuzzy
- data mining
- data mining applications
- database marketing
- fuzzy systems
- fuzzy rules
- artificial neural networks
- fuzzy inference
- database technology
- neural network
- data processing
- real time
- fuzzy model
- rule base
- user satisfaction
- data mining techniques
- decision support system
- association rules
- data analysis