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Emotion in Consumer Simulations for the Development and Testing of Recommendations for Marketing Strategies.

Samer SchaatAleksandar MiladinovicStefan WilkerStefan KollmannStephan DickertErdem GevezeVerena Gruber
Published in: EMPIRE@RecSys (2015)
Keyphrases
  • marketing strategies
  • consumer behavior
  • support systems
  • recommender systems
  • knowledge based systems
  • real time
  • knowledge management
  • life cycle
  • customer satisfaction
  • direct marketing