Login / Signup
Emotion in Consumer Simulations for the Development and Testing of Recommendations for Marketing Strategies.
Samer Schaat
Aleksandar Miladinovic
Stefan Wilker
Stefan Kollmann
Stephan Dickert
Erdem Geveze
Verena Gruber
Published in:
EMPIRE@RecSys (2015)
Keyphrases
</>
marketing strategies
consumer behavior
support systems
recommender systems
knowledge based systems
real time
knowledge management
life cycle
customer satisfaction
direct marketing