Extending the Technology Acceptance Model to Account for Social Influence: Theoretical Bases and Empirical Validation.
Yogesh MalhotraDennis F. GallettaPublished in: HICSS (1999)
Keyphrases
- social influence
- empirical validation
- technology adoption
- technology acceptance
- empirically validated
- social interaction
- social networks
- network structure
- user preferences
- social relationships
- innovation diffusion theory
- social psychology
- social relations
- online communities
- power law distribution
- online social
- online social networks
- influence propagation
- social media
- information systems