Customer profiling, segmentation, and sales prediction using AI in direct marketing.
Mahmoud SalahEldin KasemMohamed HamadaIslam Taj-EddinPublished in: Neural Comput. Appl. (2024)
Keyphrases
- direct marketing
- marketing strategies
- data mining
- data mining applications
- database marketing
- database technology
- artificial intelligence
- customer behavior
- customer service
- data processing
- churn prediction
- customer satisfaction
- case based reasoning
- potential customers
- database systems
- customer relationship management
- user interface
- computational intelligence
- transactional data
- data warehousing
- case study
- customer data
- life cycle
- electronic commerce