Group-buying coupons considering consumers' perceived ease of use.

Qin Wan Shilei Yang Yi Liao Yu Xia

Published in: Int. Trans. Oper. Res. (2020)

Keyphrases

group buying
electronic commerce
test bed
business models
incentive mechanism
perceived usefulness
auction mechanisms
reverse auction
case study
real world
decision making
probability distribution
cloud computing
user satisfaction