Effect of Online Ad on Click Intention: The Emotion Induction Perspective.

Chuan-Chun Wu ChienHsing Wu Chu Hsin-Chung

Published in: MISNC/IEMT (2020)

Keyphrases

contextual advertising
online advertising
sponsored search
display advertising
online learning
behavioral targeting
viewpoint
query intent
web search
search engine
machine learning
search advertising
user behavior
advertising campaigns
real time
facial expressions
negative impact
online communities
short text