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Analyzing Brand Awareness Strategies on Social Media in the Luxury Market: The Case of Italian Fashion on Instagram.

Marco BrambillaHoda BadrizadehNarges Malek MohammadiAlireza Javadian Sabet
Published in: Digit. (2022)
Keyphrases
  • social media
  • stock market
  • big data
  • market conditions
  • brand image