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Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework.
Sonica Rautela
Published in:
Int. J. Interact. Mob. Technol. (2021)
Keyphrases
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social media
social media platforms
theoretical framework
statistical analysis
lightweight
theoretical foundation
data sets
machine learning
artificial intelligence
social networks
empirical studies
main contribution
experimental study
conceptual framework