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Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research.

Elvira IsmagilovaEmma L. SladeMichael D. Williams
Published in: I3E (2016)
Keyphrases
  • literature review
  • current issues
  • case study
  • fuzzy theory
  • public libraries
  • information systems development
  • real world
  • design science
  • higher education institutions