Marketing improvement in a Chilean Retail Company using Uplift Modeling with neural networks.
Miguel LópezJosué RuizLuis Alberto CaroOrietta NicolisBilly PeraltaPublished in: SCCC (2021)
Keyphrases
- neural network
- predictive modeling
- decision making
- website
- pattern recognition
- data mining
- significant improvement
- statistical modeling
- case study
- long term
- customer behavior
- back propagation
- radial basis function
- customer relationship management
- customer service
- hybrid models
- modeling method
- social media
- genetic algorithm