Do virtual goods entice more online donations? Perspectives of mental imagery and project appeal.

Chundong Zheng Yanan Cao Yi Wu Jie Yu

Published in: Inf. Manag. (2023)

Keyphrases

mental imagery
online learning
virtual environment
virtual reality
project management
case study
software development
cognitive architecture
information technology
computer vision
real world
information processing
search engine
process model
lessons learned
real valued
machine learning