Social media marketing: practices, opportunities and challenges for MSMEs.
Vikas KumarPooja NandaPublished in: Int. J. Bus. Inf. Syst. (2023)
Keyphrases
- social media
- emerging topics
- lessons learned
- social networks
- short and long term
- user generated content
- emerging technologies
- social networking
- data mining
- multiple perspectives
- issues and trends
- social media platforms
- case study
- social media data
- online social networks
- real world
- online marketing
- website
- open issues
- social context
- key issues
- public opinion
- social media sites
- social activities
- real world events
- decision makers
- technological solutions
- business intelligence
- social media content
- big data