Trust, Social Presence and Customer Loyalty in Social Virtual Worlds.
Matti MäntymäkiJari SaloPublished in: Bled eConference (2010)
Keyphrases
- virtual world
- social presence
- customer loyalty
- virtual communities
- social interaction
- computer mediated
- positive effects
- social learning
- instant messaging
- computer mediated communication
- communication tools
- collaborative learning
- distance learning
- online learning
- virtual environment
- learning community
- service quality
- discussion forums
- data mining
- customer satisfaction
- learning outcomes
- marketing strategies
- potential customers
- learning goals
- face to face interactions
- learning processes
- content analysis
- language learning
- social networks
- social capital
- behavior patterns
- distance education
- quality of service
- business decisions
- learning process
- data analysis