Impact of Social Media Marketing on University Students - Peru.
Julissa Elizabeth Reyna GonzálezVíctor Ricardo Flores-RivasIrene Merino FloresPublished in: HCI (40) (2021)
Keyphrases
- university students
- social media
- mobile learning
- learning outcomes
- gender differences
- social networks
- social networking
- user generated content
- social media platforms
- learning experience
- randomly assigned
- social media data
- questionnaire survey
- online marketing
- data mining
- big data
- perceived usefulness
- online consumer
- content analysis
- higher education
- collaborative learning