Maximizing product adoption in social networks.
Smriti BhagatAmit GoyalLaks V. S. LakshmananPublished in: WSDM (2012)
Keyphrases
- early adopters
- social networks
- viral marketing
- e government
- information technology
- social media
- social network analysis
- community structure
- link prediction
- life cycle
- online social networks
- widespread adoption
- network effects
- information diffusion
- social networking
- electronic data interchange
- technology adoption
- information dissemination
- product quality
- data sets
- information systems
- neural network