Ontological analysis of web surf history to maximize the click-through probability of web advertisements.
Jason K. DeanePraveen PathakPublished in: Decis. Support Syst. (2009)
Keyphrases
- website
- web pages
- web content
- web applications
- web documents
- semantic web
- statistical analysis
- web scale
- object recognition
- web resources
- information sources
- log analysis
- web technologies
- web users
- web data
- web search
- search engine
- web mining
- linked data
- user behavior
- knowledge management
- link analysis
- probability distribution
- web browsing
- information retrieval