Bid generation for advanced match in sponsored search.

Andrei Z. Broder Evgeniy Gabrilovich Vanja Josifovski George Mavromatis Alexander J. Smola

Published in: WSDM (2011)

Keyphrases

sponsored search
search engine
online advertising
click prediction
sponsored search auctions
click through rate
computational advertising
user experience
click models
budget constraints
search behavior
sponsored search advertising
evolutionary algorithm
keywords
eye tracking
display advertising