Contextual and Behavioral Customer Journey Discovery Using a Genetic Approach.
Gaël BernardPeriklis AndritsosPublished in: ADBIS (2019)
Keyphrases
- contextual information
- genetic algorithm
- customer service
- scientific discovery
- electronic commerce
- customer behavior
- context sensitive
- human genome
- discovery process
- customer satisfaction
- context dependent
- customer data
- knowledge discovery
- behavioral model
- customer knowledge
- haplotype inference
- point of sale
- linkage analysis
- real time
- contextual knowledge
- credit card
- dna sequences
- case study
- website
- decision making
- databases