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Impact of Mobile Electronic Word of Mouth (EWOM) on Consumers Purchase Intentions in the Fast-Causal Restaurant Industry in Indonesia.
Xiangbin Yan
Adnan Muhammad Shah
Li Zhai
Salim Khan
Syed Asad Ali Shah
Published in:
HICSS (2018)
Keyphrases
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electronic word of mouth
marketing strategies
positive or negative
online reviews
attitudes toward
purchase intention
positive and negative
social network sites
online shopping
social interaction
causal models
online stores
causal relationships