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Probabilistic macro behavioral targeting.

Yusheng XieYu ChengDaniel HonboKunpeng ZhangAnkit AgrawalAlok N. ChoudharyYi GaoJiangtao Gou
Published in: DUBMMSM (2012)
Keyphrases
  • behavioral targeting
  • online advertising
  • probabilistic model
  • user behavior
  • uncertain data
  • mobile devices