Value-focused objectives for CRM system adoption.

Cristiane Drebes-Pedron Winnie Ng Picoto Gurpreet Dhillon Mário M. Caldeira

Published in: Ind. Manag. Data Syst. (2016)

Keyphrases

customer relationship management
information systems
data mining applications
databases
similarity measure
learning algorithm
computer vision
case study
optimal solution
information technology
theoretical framework
perceived usefulness
technology adoption