Perceived Usefulness of e-WOM Attributes on Buyer's Choice.
Shobhit KakariaAline SimonettiEnrique BignéPublished in: HCI (48) (2020)
Keyphrases
- perceived usefulness
- consumer behavior
- factors affecting
- factors that affect
- attitudes toward
- questionnaire survey
- user satisfaction
- social networking sites
- information sources
- university students
- electronic commerce
- technology adoption
- structural equation modeling
- computer self efficacy
- technology acceptance
- technology acceptance model