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Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category.

Ji-eun ChaSooyoung KimYeonhee Lee
Published in: Expert Syst. Appl. (2009)
Keyphrases
  • mobile phone
  • multidimensional scaling
  • data mining
  • mobile devices
  • mobile users
  • computer vision
  • feature vectors
  • low cost
  • vector space
  • geometric structure
  • kernel pca
  • mobile phone users