Scaling Generative Pre-training for User Ad Activity Sequences.
Sharad ChitlangiaKrishna Reddy KesariRajat AgarwalPublished in: AdKDD@KDD (2023)
Keyphrases
- user interaction
- user activities
- hidden markov models
- targeted advertising
- user queries
- end users
- generative model
- online learning
- user experience
- display advertising
- training phase
- relevance feedback
- user satisfaction
- user interface
- user profiles
- user activity
- training algorithm
- human activities
- sequential patterns
- test set
- training examples
- neural network
- unsupervised learning
- collaborative filtering
- recommender systems
- training set
- information retrieval