Online Advertising and Real Estate sales: evidence from the Housing Market.
Xiuzhi ZhangYing ZhangZhijie LinPublished in: Electron. Commer. Res. (2023)
Keyphrases
- real estate
- online advertising
- behavioral targeting
- display advertising
- user behavior
- real estate valuation
- search advertising
- user experience
- sponsored search
- advertising campaigns
- long tail
- service platform
- internet advertising
- artificial intelligence
- contextual advertising
- decision making
- artificial neural network models