Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers.
Pei-Ling HsiehPublished in: Cyberpsychology Behav. Soc. Netw. (2015)
Keyphrases
- online communities
- community driven
- customer requirements
- financial services
- creation process
- real time
- online learning
- cloud computing
- content creation
- protection of intellectual property
- online services
- virtual communities
- metric learning
- service providers
- knowledge based systems
- distance measure
- software development
- knowledge management
- software engineering