Strategische Marketing - Ein Vorschlag für ein computergestütztes Marketing-Support-System in den 80er Jahren.
W. RöskeH. GanseraPublished in: Datenverarbeitung im Marketing (1980)
Keyphrases
- website
- data mining
- decision making
- customer support
- long term
- social media
- direct marketing
- telecommunications industry
- target audience
- success stories
- potential customers
- database marketing
- consumer behavior
- high tech
- customer relationship management
- predictive modeling
- short and long term
- data warehouse
- online marketing
- end users
- small and medium sized
- information retrieval